Category:  Beauty & Wellness

Brief: Campaign Launch

What White Sand Did?

Visual Identity Creation

Stylizing the brand with Global Feel, White Sand crafted a theme concept to launch the campaign, highlighting its different verticals.

Giving a sumptuous visual identity to Ananta with exclusive photoshoot, fashion film and its scintillating presence on digital medium.

Case Studies

Ananta Wellness

Purpose:

A campaign needed to communicate the mission of providing healthier lifestyle to global citizens.

Deliverables:

Brand theme creation
Visual identity
Campaign launch
Photoshoots
Digital Branding Theme

Approach:
Firstly, the challenge was to develop a
Visual Identity for the entire campaign. For that we took Anantaa’s five essential elements that are
Fitness
Calmness
Newness
Pureness
Wholeness
to connect the brand with the audience.
These elements vividly communicate the message of infusing life into an eternal journey of well-being, so it was crucial for us to consider
them as pillars of Anantaa’s brand spectrum We then strategized a stylized theme concept to give the brand a global feel.
Giving a sumptuous identity and positioning to Anantaa with exclusive photoshoot, fashion film and its scintillating presence on digital medium.