Category: Footwear

Brief: Brand Launch in India

USP: Customization

What White Sand Did?

Identity Creation

Stylizing the Personal Feel, White Sand crafted a theme campaign
to launch the collection.
Launched Brand’s First Collection “Inaara” the Wedding Collection.

Giving a visual identity to Inaara collection with exclusive photoshoot,
fashion film and its scintillating presence on digital medium. The brand
stepped up into the Indian market with Inaara Launch.

Case Studies

Heels & Feels

Purpose:

Stylizing a bespoke range of Premium Footwear suited for every occasion.

Deliverables:
Collection launch campaign
Visual identity
Brand Film series
Photoshoots

Approach:

Give wings to your Desires.

Stylizing the brand with that elegance, class and personal feel was taken into consideration.

Customizing the consumer’s imagination to the best of her satisfaction, has been the very core
of Heels and Feel philosophy. While launching the Inara collection, we crafted & executed a one
of its kind product photoshoots and films that gave an artistic look to the brand essence which is
THE BEST OF ALL WORLDS and an UNBEATABLE USER EXPERIENCE.

Designed likewise the Communication Strategy for the brand in terms of sustaining its brand image
of mastercraft and master workmanship. Campaign shoots were highly applauded by the client and
ad fraternity.