Product: Coffee

Category: FMCG

USP: Concept Coffee “Roast in a Tale”

Brief: Communication Strategy Cum Brand Visual Identity

What White Sand Did?:

Came up with experiential branding strategies. Created Visual Identity.

Crafted & executed Strategies for Packaging Designs. Developed an innovative
in-store coffee booklet, keeping the brand essence and value proposition of
Korebi in mind, which is traditions with a twist and Roast in a tale

The concept and brand experience gave a buzz amongst the coffee consumers.