Category: Aviation

Brief: Communication Strategy

What White Sand Did?

Created a brand spectrum for Luan Airways. Minings, Insights and extensive research on the aviation industry.
This exercise was done to come up with unique image and brand personality that can give an edge amongst the
tough competition and serve the brand purpose geopragically

Designed Brand Communication Strategy in terms of identity, positioning and value proposition for the brand.

Case Studies

Luan Airlines

Purpose:
Launching a new airline with competition from the national players.

Deliverables:
Brand Strategy
Visual identity
Campaign launch
Collateral Materials

Approach:

The mission was to create a brand spectrum for Luan Airways. We firstly did minings, Insights and extensive research
on the aviation industry.
This exercise was done to come up with a unique image and brand personality that can give an edge amongst the tough
competition and serve the brand purpose geographically.

Reliablity, Safety, Connectivity were three strong pillars to strategize the entire campaign for the brand. That was the brand
positioning we wanted to cater to the audience’ mind. Luan is the Pride of Assam, that was the message to be communicated
around. We developed an emotional connect, since it was competing with other domestic airlines.

The Ambulance service by Luan happened to be the masterstroke because of the territory advantage. A service indeed for
the client in need. This perception enhanced the value proposition for the brand further.

Luan Airways
Reaching heights, truly!