Product: Dry Fruits
Category: FMCG
USP: Top Class Quality Dry Fruits
Brief: Communication Strategy Cum Brand Visual Identity (Naming, Logo, Packaging Design)
What White Sand Did?:
Came up with a Brand name Mast Nuts & created Visual Identity
Crafted & executed Strategies for Packaging Designs. As the brand name suggests fun & joyous
feel, a visual narrative was taken into consideration to showcase the product range like wise.
It certainly gave the new brand an edge in Dry Fruits Product range.