Brand Communication Strategy in terms of creating identity, positioning and value proposition for the brand
360-degree Campaign Craft & Design
“It’s Arrival of the New Technology for broadband Services.” This was the message cleverly communicated through the campaign crafted by White Sand throughout. A series of small, engaging ad campaigns like “Kat Gya Patta”created a buzz amongst the target market.
Purpose
Recreating a brand look to launch a new broadband category and create an edge over competition
Deliverables
Brand strategy
Brand positioning
Visual identity
Value proposition
Campaign launch
Inspiration
Recreating a brand look to launch a new broadband category and create an edge over competition
Approach
Affordability of high-speed and consistent broadband connectivity are still a big challenge for many in India. While wireless internet has taken a leap in the last couple of years yet consistent, reliable and affordable internet is not available for the masses.
“It’s Arrival of the New Technology for broadband Services.” This was the message cleverly communicated through the campaign crafted by White Sand throughout. Kat Gya Patta, A series of small engaging ad campaigns created a buzz amongst the target market. It became an instant hit; Kat Gya Patta Campaign offered a unique proposition of High-Speed Broadband solutions to its consumers under a single umbrella at a very competitive pricing on a state-of-the-art technology and with a committed sales and service team. Engaging visuals, interactive hoardings and print ads turned the story around. Leave the rest, because the new technology by GTPL has arrived was brilliantly connected with the audience.