Case Study Details

GTPL

Category :

Technology

Brief :

Revamping the brand

USP :

Innovation & Speed

What White Sand Did?

Brand Communication Strategy in terms of creating identity, positioning and value proposition for the brand

360-degree Campaign Craft & Design

“It’s Arrival of the New Technology for broadband Services.” This was the message cleverly communicated through the campaign crafted by White Sand throughout. A series of small, engaging ad campaigns like “Kat Gya Patta”created a buzz amongst the target market.

Purpose

Recreating a brand look to launch a new broadband category and create an edge over competition

Deliverables

Brand strategy

Brand positioning

Visual identity

Value proposition

Campaign launch

Inspiration

Recreating a brand look to launch a new broadband category and create an edge over competition

Approach

Affordability of high-speed and consistent broadband connectivity are still a big challenge for many in India. While wireless internet has taken a leap in the last couple of years yet consistent, reliable and affordable internet is not available for the masses.

“It’s Arrival of the New Technology for broadband Services.” This was the message cleverly communicated through the campaign crafted by White Sand throughout. Kat Gya Patta, A series of small engaging ad campaigns created a buzz amongst the target market. It became an instant hit; Kat Gya Patta Campaign offered a unique proposition of High-Speed Broadband solutions to its consumers under a single umbrella at a very competitive pricing on a state-of-the-art technology and with a committed sales and service team. Engaging visuals, interactive hoardings and print ads turned the story around. Leave the rest, because the new technology by GTPL has arrived was brilliantly connected with the audience.

Previous Campaign

GTPL
GTPL
GTPL