Stylizing the Personal Feel, White Sand crafted a theme campaign to launch the collection.
Launched Brand’s First Collection “Inaara” the Wedding Collection.
Giving a visual identity to Inaara collection with exclusive photoshoot, fashion film and its scintillating presence on digital medium. The brand stepped up into the Indian market with Inaara Launch.
Purpose
Stylizing a bespoke range of Premium Footwear suited for every occasion.
Deliverables
Collection launch campaign
Visual identity
Brand Film series
Photoshoots
Adapted from the Celtic Symbol of Strength and Unconditional Love
The letters of Heels and Feels are conjoined together to denote the ‘Feel’ associated with each ‘Heel’ (Bespoke Footwear) designed, keeping in mind the feeling of the user (customized comfort), feeling of compassion (non-leather) and feeling for environment (sustainable eco-system).
The fonts used are artistic (curved) to align with the ornamental art of the end-products in ‘Golden’ colour lending traction to the richness and exclusivity,
The entire logo is crafted into a single unit that can be used as a motif on the end-product as well as packaging.
Approach
Give wings to your Desires.
Stylizing the brand with that elegance, class and personal feel was taken into consideration.
Customizing the consumer’s imagination to the best of her satisfaction, has been the very core of Heels and Feel philosophy. While launching the Inara collection, we crafted & executed a oneof its kind product photoshoots & films that gave an artistic look to the brand essence which isTHE BEST OF ALL WORLDS and an UNBEATABLE USER EXPERIENCE.
Designed likewise the Communication Strategy for the brand in terms of sustaining its brand image of mastercraft and master workmanship. Campaign shoots were highly applauded by the client and ad fraternity.